Give your dream avatar a name:

Their age:

Their location in the world:

What their daily schedule looks like:

Their biggest pain right now:

What they say they want (the topic they are obsessed about like making money or building muscle):

What they actually want (primal desires that they probably wouldn’t talk about publicly like wanting status, sex, respect, resources, love):

What would their daily schedule look like once they achieve the big thing they desire?

Below write down as many problems as you can possibly think of on the way to them achieving their dream outcome. You could literally write down 250+ problems. I’ve wrote down a few just so you can get the example. You can write it in first person as your avatar.

Next write down solutions that you could do to help overcome every problem. Think about the ‘format’ of your solution (content like a recorded or written guide, live call, texting etc).

Problems

1. I don’t have a gym membership and I don’t even know how to signup for one
2. My parents wouldn’t let me lift weights
3. My parents think protein is steroids lol
4. I have no one to workout with
5. I don’t know what exercises to do

Solutions

1. Record a guide showing how to signup to a gym, showing how to find gyms nearby
2. Record a video directly for parents to convince them to let their son go gym
3. In the same video as solution number 2, bring up studies that bust common myths about gym
4. Record a guide on how to make friends in the gym + create a community server on Discord so customers from the same country could meet IRL
5. Create every workout routine they need on a workout app and link it